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https://www.google.com/url?sa=i&url=https%3A%2F%2Feveryevery.ng%2Fkillings-in-south-africa-xenophobia-or-afrophobia Social media and public relations can play a vital role when it comes to #SayNoToXenophobia.The question now is, "How can these two play this vital role?" . Social media has opened the space for the spread of misinformation, disinformation ,distortion, lies, and fake news, as well as the coordination of crimes as an expression of xenophobic attitudes that resulted in the issue getting out of control. https://www.google.com/url?sa=i&url=https%3 Xenophobia is defined as the fear and hatred of strangers or foreigners. The issue of #saynotoxenophobia cannot be blamed on politics or the economy; it is mostly in the mindset of people and the competition they created in their minds. There could be a 'bad apple' among the new population, but generalizing one unfavorable experience from one or more foreigners and applying it to every stranger leads to xe...

  T he insight regarding the issue of #cancel culture in Public Relations Industry and its effects https://unsplash.com/photos/7LbpOoXF-v8 #cancel culture permits big groups to express their concerns about a person's behavior without being singled out. This is good because it encourages individuals to be unafraid to call out when someone with a lot of power makes a mistake or is constantly causing difficulties. Individuals in positions of power and influence, regardless of their status, should be held accountable and should not be able to penalize others who urge them to change ,but what happens if it affects Public Relations Industry and how do the Public Relations Professionals handle it ?. https://www.google.com/imgres?imgurl=https%3A%2F%2Fcdn.psychologytoday.com%2Fs Public Relations and the campaign #cancelculture ?probably you are wondering how do they link? . In simple terms #cancelculture means to stop giving support to a public figure ,brand or an organization that have d...